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DiMe Media Celebrates Re-Launch of Qué Rica Vida with Los Angeles Network Influencers

DiMe Media and LA-area digital network influencers came together on Thursday, September 24th for a holiday-inspired feast held at a beautiful private home in Pasadena, CA.

Pavo al horno (oven-roasted turkey)

Turkey with Latin Marmalade prepared by Society Culinaria

The pre-Thanksgiving potluck was sponsored by Qué Rica Vida, the Hispanic-driven digital platform for the modern day Latino family, to celebrate the re-launch of its site. Attendees each brought their own holiday dish with Latino twists, while hosts Nicole Presley and Ericka Sanchez of Society Culinaria shared festive tablescape ideas with guests.

DiMe Influencers

Los Angeles DiMe Media Digital Influencers

Pumpkin guava empanadas by Latino Foodie

Pumpkin and Guava Empanadas prepared by Latino Foodie

Roasted red pepper and chickpea salad

Roasted Red Pepper and Chickpea Salad prepared by Society Culinaria

Buen provecho

Buen Provecho

During the exclusive event, influencers live-tweeted ongoings, holiday tips, recipes, and food photography — the hashtag #NuevaMesaQueRicaVida was the #1 trending topic across the nation on Twitter.

QueRicaVida.com’s re-launch includes enhanced content, new layout and design, and a richer, more diverse food experience for the modern Latina/o looking to keep her cultural uniqueness during U.S. holiday celebrations.

QRV’s users now get the ultimate mobile experience, with seamless content discovery and sharing. In addition to Latino-infused holiday recipes and tips, users also enjoy printable coupons, grocery store deal locators, and grocery card-linked offers.

Learn more about Qué Rica Vida here. To see more pictures of the event’s dishes and tablescapes, click here.

All photos by Silvia Martinez:Mamá Latina Tips