DiMe Media Celebrates Re-Launch of Qué Rica Vida with Los Angeles Network Influencers
DiMe Media and LA-area digital network influencers came together on Thursday, September 24th for a holiday-inspired feast held at a beautiful private home in Pasadena, CA.
The pre-Thanksgiving potluck was sponsored by Qué Rica Vida, the Hispanic-driven digital platform for the modern day Latino family, to celebrate the re-launch of its site. Attendees each brought their own holiday dish with Latino twists, while hosts Nicole Presley and Ericka Sanchez of Society Culinaria shared festive tablescape ideas with guests.
During the exclusive event, influencers live-tweeted ongoings, holiday tips, recipes, and food photography — the hashtag #NuevaMesaQueRicaVida was the #1 trending topic across the nation on Twitter.
QueRicaVida.com’s re-launch includes enhanced content, new layout and design, and a richer, more diverse food experience for the modern Latina/o looking to keep her cultural uniqueness during U.S. holiday celebrations.
QRV’s users now get the ultimate mobile experience, with seamless content discovery and sharing. In addition to Latino-infused holiday recipes and tips, users also enjoy printable coupons, grocery store deal locators, and grocery card-linked offers.
All photos by Silvia Martinez:Mamá Latina Tips