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#HerenciaLeche Instagram Photo Challenge


Sponsor: Campbell Ewald (“Campbell Ewald”), 386 Park Avenue S. 15th Floor, New York, NY 10016 (“Sponsor”)

Administrator: Hispanicize Media Group, LLC, 2332 Galiano Street, 2nd Floor, Coral Gables, Florida 33134 (“Administrator”)

1. The Sweepstakes: The “HerenciaLeche” Siempre Leche Sweepstakes (the “Sweepstakes”), is presented by Administrator. The Sweepstakes are governed by these Official Rules. By participating in the Sweepstakes, each Entrant agrees to abide by these Official Rules, including all eligibility requirements, and understands that the results of the Sweepstakes, as determined by the Administrator and its agents, are final in all respects. The Sweepstakes are subject to all federal, state, and local laws and regulations and is void where prohibited by law. This Sweepstakes is intended for viewing in the United States only and shall only be construed and evaluated according to United States law.

By submitting your Entry, you agree that:
a. you accept all Sweepstakes rules, including these Official Rules, and agree to be bound by the decisions of the Administrator related to the Sweepstakes, which will be final;
b. your Entry conforms to these Official Rules and that Administrator, in its sole discretion, may disqualify your Entry for any reason at any time, including if it determines, in its sole discretion, that your Entry fails to conform to these Official Rules in any way or otherwise contains unacceptable content as determined by Administrator, in its sole discretion; and
c. you will not use the Entry for anything other than personal use after Entry submission, including no use of the Entry for commercial or professional purposes, sweepstakes, or contest entry, without the express consent of Administrator in each instance.

2. Eligibility: The Sweepstakes are only open to legal residents of, and are physically located within the fifty (50) United States and District of Columbia, who are at least eighteen (18) years of age or older at time of entry. Void in Puerto Rico and where prohibited or restricted by law. Employees of Sponsor, Administrator, Siempre Leche (as defined below), and their respective parent companies, affiliates, advertising and promotion agencies, the judging organization, and immediate family members (spouse, parents, children, siblings, and each of their respective spouses, regardless of where they reside) or household members (whether or not related) of each are not eligible to participate in or win the Sweepstakes. Do not participate in the Sweepstakes unless you meet the eligibility requirements.

3. Entry Period: The Sweepstakes begins at 10:00 A.M. Eastern Daylight Time (EDT) on October 11, 2017, and ends at 11:59 P.M. PST on Sunday, October 15, 2017 (the “Sweepstakes Entry Period”).

4. How to Enter: There are two methods of entry: online or via United States first-class mail (“mail”). For the online method, an Instagram® account is required to enter this Sweepstakes and is available for free at All terms and conditions of apply. To enter the Sweepstakes, use your web-enabled mobile device with a camera, launch the Instagram® application, and follow @DiMeMedia, if you are not a follower already. You can search for “DiMeMedia” in the Instagram® application or visit on an Internet browser to locate and follow @DiMeMedia. Before entering the Sweepstakes, you must ensure that the “Photos Are Private” option in your Instagram® account settings must be set to “OFF”. Then, during the Sweepstakes Entry Period, post a picture on Instagram® that follows the themes of Siempre Leche “HerenciaLeche” Photo Challenge Creative Art posted on or the @DiMeMedia page on Instagram® and use the hashtag #HerenciaLeche #FuertesConLeche to receive one (1) entry (an “Entry”). You must have a data service plan with your wireless service provider or internet service for your Web-enabled mobile device and a device that supports the Instagram® application to enter. By entering this Sweepstakes via Instagram®, you understand that data rates may apply. See your wireless provider for pricing plan details and mobile device capabilities. Limit one (1) Entry per person per day (regardless of method) during the Sweepstakes Entry Period.

Multiple entrants are not permitted to share the same Instagram® account to submit an Entry. Any attempt by any entrant to obtain more than the above-stated number of Entries by using multiple/different Instagram® accounts/usernames, identities, registrations and logins, or any other methods will void that entrant’s Entries and that entrant will be disqualified. Entrants must have a valid Instagram® account upon submitting the Entry and must maintain the Instagram® account for a reasonable time after the Sweepstakes Entry Period to be a potential Winner (as defined below). Administrator will not verify or confirm receipt of Entries. Released Parties (as defined below) are not responsible for lost, late, garbled, inaccurate, incomplete, misdirected, or stolen Entries, uploads, photos, hashtags or @mentions, or transmissions, or problems of any kind whether mechanical, human, or electronic. In the event of a dispute of any Entry, the authorized account holder of the Instagram® account used to enter will be deemed to be the entrant. The “authorized account holder” is the natural person assigned an Instagram® account by Instagram®. Potential Winners may be required to show proof of being an authorized account holder.

To enter the Sweepstakes using the additional entry method: After you have shared your “Herencia Leche” image on Instagram®, you may share on Twitter® with the hashtag #HerenciaLeche #FuertesConLeche. All Images must be original and owned by the entrant. Copyright Images used without permission of copyright holder will be grounds for disqualification. Images must be shared publicly via Twitter® and not from a “Private” account. To be valid, image must FIRST be shared on Instagram® and follow one (1) of the daily themes listed on the “Fuertes Con Leche” Photo Challenge Creative Art posted on the DiMe Media Instagram® channel with the hashtag #FuertesConLeche.

5. Alternative Method of Entry: To enter the Sweepstakes by mail without participating in the Instagram® promotion discussed above, an Entrant must handwrite on a postage-paid 3” x 5” plain piece of paper their name, address, phone number, and a valid e-mail address by mail to Attn: Siempre Leche “Herencia Leche” #HerenciaLeche #FuertesConLeche Photo Challenge c/o Hispanicize Media Group, LLC, 2332 Galiano St., 2nd Floor, Coral Gables, FL 33134 (an “Entry”). Only one (1) Entry per person per day. Entries must be post-marked within the Sweepstakes Entry Period and received within five (5) days after the end of the Sweepstakes Entry Period. Entries that do not comply with the terms of the Sweepstakes will result in disqualification of the Entry. To be valid, each entry must provide all information requested and arrive undamaged and whole at the address provided in this subsection.

6. Entry Requirements: All Entries must comply with the following Entry requirements to be considered an eligible Entry:
a. The Entry may not contain any content that is lewd, obscene, sexually explicit, pornographic or contains nudity, disparaging, defamatory, derogatory toward any ethnic, racial, gender, religious, professional or age group, libelous, obscene, or that otherwise contains inappropriate content or objectionable material as determined by Administrator in its sole and unfettered discretion;
b. The Entry must not promote alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), promote any activities that may appear unsafe or dangerous or promote any particular political agenda or message;
c. The Entry must not defame, misrepresent or contain disparaging remarks about Administrator, other people or companies;
d. The Entry must be your original work, created solely by you, and must not infringe the copyright, trademark, privacy, publicity, or other intellectual rights of any person or entity, including, without limitation, copyrighted materials owned by others (including photographs, sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media);
e. If any individuals are included in your photo, you must provide all signed releases and consents necessary (if requested by Administrator) to permit the exhibition and use of the Entry by Administrator as set forth in these Official Rules. If any person appearing in your Entry is under the age of majority in his/her state, the signature of a parent or legal guardian is required on the release (if requested by Administrator);
f. The Entry must not contain any personally identifiable information such as license plate numbers, personal names, e-mail addresses or street addresses;
g. The Entry must not contain the likeness of any person without the consent of the person whose likeness is included in the Entry;
h. The Entry may not identify any commercial content, including, without limitation, any trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned by others, which must be used in compliance with these Official Rules;
i. The Entry must not contain materials embodying the names, likenesses, voices, or other indicia identifying any celebrities;
j. The Entry must not communicate messages or images inconsistent with the positive images and/or good will to which Administrator wishes to associate;
k. The Entry must not violate any law;
l. The Entry may not have been previously submitted for any other promotion, published and may not have won previous awards; and
m. The Entry may not be submitted through the use of any automated, robotic, macro, programmed, or similar quick-entry programs.

7. Disqualification: Notwithstanding any of the methods provided in these Official Rules which can disqualify and cause any Entry or Entrant to be void, Administrator reserves the right in its sole discretion to disqualify any Entrant who is found:
a. to be tampering with the Entry process or the operation of the Sweepstakes; to be acting in violation of these Official Rules;
b. to be acting in an unsportsmanlike or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Sweepstakes, or to annoy, abuse, threaten or harass any other person.

Administrator reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law.

8. Permissions Provided for Entry: By submitting an Entry, each entrant represents and warrants that the entrant has the rights and authority necessary to grant Administrator an irrevocable, perpetual, royalty-free, non-exclusive, fully sublicensable license and right to exploit, edit, modify, adapt, copyright, publish, transfer, use, create derivative works from, and distribute the Entry and all elements of such Entry, including, without limitation, the likenesses of any locations and individuals embodied therein, in any and all media now known or hereafter devised, worldwide, in perpetuity without compensation, permission or notification to entrant or any third party.

In addition, although Administrator is under no obligation to re-post or feature your Entry, by submitting your Entry you hereby grant permission for the Entry to be featured on any #HerenciaLeche #FuertesConLeche promotions including on social media sites, and within other promotions and/or advertisements without any prior approval, consent, or compensation to you or any third party and within any time frame. You agree that Released Parties (as defined below) are not responsible for any unauthorized use of Entries by third parties. Released Parties do not guarantee the posting or featuring of any Entry and reserve the right to remove any posted or featured Entry at any time and/or for any reason.

9. Prizes:

  • Grand prize:Free milk for a year /milk money $250 – branded milk goodies
  • 2nd prize: Milk Money $150 – branded milk goodies
  • 3rd prize: Milk Money $50 – branded milk goodies

The Grand Prize, 2nd Prize and 3rd Prize are individually referred to as a “Prize” and collectively the “Prizes.” Total ARV of the respective Prizes is approximately $450. A potential winner of any of the Prizes herein is not a winner, as defined here, until his/her eligibility has been verified in a timely manner, the entrant timely complies and conforms with the applicable rules under the Official Rules, and he/she has been notified that verification is complete (a “Winner”).

Prizes are awarded “AS IS” with no warranty or guarantee, either express or implied by Administrator as to the condition, fitness, or merchantability of the Prize. A Winner may not substitute, assign or transfer Prize or redeem Prize for cash but Administrator reserves the right, at its sole discretion, to substitute a Prize (or a portion thereof) with one of comparable or greater value. A Winner is solely responsible for any applicable federal, state, and local taxes, if any, as well as any other costs and expenses associated with the Prize receipt and/or use not specified herein as being provided. A Winner may be issued a 1099 tax for the approximate retail value of the Prize. Failure to take or complete any portion of the Prize does not relieve the Winner of his/her tax obligations associated with winning the Prize. All Prize details are at Administrator’s sole discretion. The winner is solely responsible for all other costs and expenses. Limit one (1) Prize per person. No more than the stated number of Prizes will be awarded. Prizes will not be fulfilled outside the 50 United States or D.C.

10. Selection and Notification of the Prize Winners: The Administrator will select one (1) potential winner of each Prize by a random drawing from all eligible Entries received during the Sweepstakes Entry Period on or about six (6) days after the end of the Sweepstakes Entry Period. Any potential winning Entries selected for a Prize will be excluded from the random drawing for subsequent Prizes. For the sake of clarity, the Winner of the Grand Prize will not be eligible for the First Prize, and the Winner of the First Prize will not be eligible for the Second Prize. Odds of winning a Prize depends on the number of eligible Entries received during the Sweepstakes Entry Period. The potential Prize winner need not be present to win, and will be notified via Instagram® message, phone, mail, or email (depending on the method of Entry selected by the Entrant) (each a “Message”) using the contact information provided in the Entry and will be required to contact Administrator at the email or mailing address provided in the Message within ten (10) days, including the day the Message was sent (the “Message Timeframe”). For mailed correspondence, the response to the Message must be post-marked within the Message Timeframe, and received by Administrator within five (5) days after the Message Timeframe. Failure to respond to Administrator’s Message within the time specified may result in the disqualification of the potential winner and their Entry, and an alternate potential winner may be selected via a random drawing, if time permits. A potential winner of the Prize is not a Winner until his/her eligibility has been verified and he/she has been notified that verification is complete. Administrator will not accept screen shots or other evidence of winning in lieu of its validations process. If the Instagram® application, Instagram® website, or entrants username fails, is deleted, inactive, or becomes corrupted for any reason, any Entry during that time will be deemed a defective Entry and is void. For Entries received by mail, any inaccurate or incomplete information in the Entry will be deemed a defective Entry and is void. Random drawings will be conducted by the Administrator whose decisions are final on all matters relating to the drawing. In addition to the releases and other requirements set forth within these Official Rules, at Administrator’s discretion, each potential winner (parent/legal guardian if potential winner is a minor in his/her state of residence) may be required to sign and return an Affidavit of Eligibility, Liability & Publicity Release (unless prohibited) (collectively, an “Affidavit”), which must be received by Administrator within twenty (20) days of the date notice (including the date of notice).

If a potential winner cannot be contacted for any reason, fails to respond to Administrator within any specified times for any reason, fails to comply with any instructions, fails to execute and return the Affidavit within the required time period for any reason, the potential winner or Entry is not in compliance with these Official Rules, the Prize is returned as undeliverable for any reason, or Entrant refuses his/her Prize for any reason, that potential winner forfeits the Prize, their Entry will be disqualified, and Administrator will select an alternate winner by random drawing from all remaining eligible Entries. If a potential winner fails to comply with these Official Rules, that potential winner will be disqualified. Prizes may not be awarded if an insufficient number of eligible entries are received. All notification requirements, as well as other requirements within these Official Rules, will be strictly enforced.

11. Publicity Release: By entering this Sweepstakes, all entrants agree to comply with these Official Rules and agree to be bound by the decisions of the Administrator. Each entrant agrees that (except where prohibited) Administrator may use such Winner’s name, picture, likeness, biographical information, voice, address (city and state), the Entry and all elements of such Entry, including, without limitation, the photo and any descriptions, for advertising and promotional purposes including in any publicity, promotion, or advertising in any form of media now known or hereafter developed, including websites, throughout the world without further compensation or notification to, or review or permission of the entrant and/or any third party.

12. Release of Liability: Siempre Leche Entities, Sponsor, Administrator, Instagram®, and each of their respective promotion and advertising agencies, and any other organizations affiliated with the sponsorship, fulfillment, administration, Prize support, and all respective officers, directors, employees, representatives and agents, as well as each of their respective successors, representatives and assigns (collectively, “Released Parties”) shall have no liability and shall be held harmless by Winners for any damage, loss, rights, claims or liability to person or property, due in whole or part, directly or indirectly, by reason of the acceptance, use, or misuse of any prize (or portion thereof) awarded or participation in this Sweepstakes, including without limitation personal injury, death, and/or property damage, as well as claims based on publicity rights, defamation, and/or invasion of privacy. All federal, state, local or other tax liabilities, including but not limited to income taxes or like amounts in connection with a Winner’s award, acceptance or use of Prize arising from this Sweepstakes will be the sole responsibility of each Winner.

Released Parties shall have no liability and shall be held harmless for any damage to an Entrant’s computer or telephone system that is directly or indirectly caused by accessing the Instagram® or otherwise participating in the Sweepstakes, or for any computer system, phone line, hardware, software or program malfunctions, or other errors, failures, dropped or delayed computer transmissions or network connections that are human or technical in nature

Without limiting the foregoing, the Released Parties are not responsible for technical, hardware, software or telephone failures of any kind, lost or unavailable network connections, fraud, incomplete, garbled, delayed or faulty computer transmissions, whether caused by Administrator, entrants or by any of the equipment or programming associated with or utilized in the Sweepstakes or by any technical or human error which may occur in the processing of Entries, uploads, photos, hashtags or @mentions which may damage a user’s or any other person’s device or other property or limit an entrant’s ability to participate in the Sweepstakes. If for any reason your Entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, your sole remedy is to submit another Entry in the Sweepstakes.

13. Termination/Suspension/Modification of Sweepstakes: If for any reason this Sweepstakes is not capable of running as planned, including, but not limited to, infection by a computer virus, bugs, tampering, unauthorized intervention, fraud, non-authorized human intervention, or any other causes beyond the reasonable control of Administrator (which shall include any cause that arises out of, is related to, or is exacerbated by Administrator’s negligence) which corrupt or affect the administration, security, fairness, integrity, fulfillment or proper conduct of the Sweepstakes, the Administrator reserves the right at its sole discretion to terminate, modify, or suspend the Sweepstakes. In such event, Administrator will select potential winners in a random drawing from all non-suspect, eligible Entries received up to the date of cancellation or suspension. Administrator may prohibit an entrant from participating in the Sweepstakes or winning a Prize if, in its sole discretion, it determines that said entrant is attempting to undermine the legitimate operation of the Sweepstakes by cheating, hacking, deception, or other unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse, or threaten any other entrants or Administrator representatives. Administrator, subject to any governmental approval which may be required, reserves the right to terminate, suspend, or modify the Sweepstakes without awarding all or any subset of the Prizes, without liability, if any event occurs that makes the selection of a Winner impossible, including events not reasonably within Administrator’s control, including but not limited to fire, flood, natural or manmade epidemic of health of other means, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal state or local government law, order, or regulation, public health crisis, order of any court or jurisdiction, or other cause not reasonably within Presenter’s control. ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, ADMINISTRATOR RESERVES THE RIGHT TO SEEK ANY AND ALL AVAILABLE REMEDIES (INCLUDING ATTORNEY’S FEES) FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

14. Disputes: Except where prohibited, you agree that: (1) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any Prize awarded shall be resolved individually, without resort to any form of class action; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and (3) under no circumstances will you be permitted to obtain awards for, and you hereby waive all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Administrator in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Florida without giving effect to any choice of law or conflict of law rules (whether of the State of Florida or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Florida.

15. Entrant’s Personal Information: Entry in the Sweepstakes constitutes consent to the transfer of the personal information collected from the entrant to the Administrator for the purposes of administering the Sweepstakes and for such other purposes to which entrant may consent as outlined herein. All Information collected from entrant is subject to Administrator’s Privacy Policy, available at: Specifically, Administrator may collect information that you provide to enter the Sweepstakes and will use personal information you provide to enter the Sweepstakes to actually conduct the Sweepstakes. Administrator may provide the personal information you provide to enter this Sweepstakes to third party fulfillment companies only to administer the Sweepstakes and deliver Prizes to Winners.

16. Winners’ List: The Sweepstakes’ Winners’ names will be posted on the website at on or about November 1, 2017.

17. Copy of Official Rules or Winners’ List: The Official Rules are available at Requests for copies of these Official Rules or a winner’s list may be sent to Administrator, Attn: SIEMPRE LECHE “HERENCIA LECHE” #HerenciaLeche Photo Challenge c/o Hispanicize Media Group, LLC, 2332 Galiano St., 2nd Floor, Coral Gables, FL 33134 or email All requests must be received by November 1, 2017.

18. No Sponsorship: This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Instagram®. By entering, you understand that you are providing your information to Administrator, and not to Instagram®. Any third party trademarks mentioned herein are the property of their respective trademark owners. The use or mention of such third party trademarks in these Official Rules or in the Sweepstakes is solely for descriptive purposes and shall in no way imply an endorsement or sponsorship of the Sweepstakes. You are providing your information to the Administrator and the information you provide will only be used in accordance with the Official Rules of this Sweepstakes.

19. General: These Official Rules cannot be modified or amended in any way except in a written document issued in accordance with law by a duly authorized representative of Administrator. Administrator reserves the right to correct clerical or typographical errors in promotional materials. The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

Participant irrevocably waives all claims against milk life its member of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees (collectively, the “milk life Entities”) and agrees that the milk life Entities will have no liability or responsibility for any claim arising in connection with participation in this Sweepstakes or the prizes awarded.  The milk life Entities have not offered or sponsored this Sweepstakes in any way.