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The Power and #RealBeauty of Afro-Latinas

The definition of beauty is evolving faster than the industry can keep up with, in fact 69% of women agree that they don’t see themselves reflected in advertising, movies, or television. Check out these important stats:

  • 71% of women and 67% of girls wish the media did a better job of portraying women of diverse physical appearance – age, race, shape and size.
  • 74% of women believe more needs to be done to redefine the current definition of beauty to be more inclusive.

While American Latinos are at the center of many national conversations and are an obvious force in the digital space, Afro-Latinas are never fully seen with their whole identities and often feel overlooked. In social media, this means that they are often either acknowledged as Latinas or as African-Americans, without acknowledging the cultural differences of their complete identity.

Dania Peguero of Black Latina Negra Bella, Rocio Isabel of Risas Rizos, Angela Sustaita-Ruiz of Hispanicize Media Group, Bren Herrera of House of Bren, and Dania Santana of Embracing Diversity at the ‘Afro-Latinas in Social Media: A Conversation on Identity, Influence & Impact’ panel at Hispanicize 2017.

During the ‘Afro-Latinas in Social Media: A Conversation on Identity, Influence & Impact’ panel at Hispanicize 2017, panelists said that more effort needs to be placed on acknowledging the unique qualities and differences of darker skinned Latinas. They noted that while there are many Afro-Latinas who are doing great things in their communities, that they are often not being recognized. Inclusiveness of all Latinas was a message that was woven into the overall conversation.

The Afro Latina movement is about more than just hair. It’s about self-love, and about accepting who you are and your unique history!Black Latina Negra Bella @BLnegrabella

Many people assume that because of their darker skin that these Afro-Latinas are African-American, but they don’t realize the difference in culture and language. Panelists also noted that although these Latinas may not technically be African-American, that many can identify as African-Americans. Encouraging dialogue about this topic is important for Latinos and non-Latinos alike.

Dove wants to hear from YOU!!

For 60 years, Dove has listened to and cared about all women, and believes that all women and girls have the right to see their #RealBeauty represented in media and culture. We invite you to share your #RealBeauty story on Women and girls will be selected to have their story brought to life by Dove Real Beauty Productions Creative Director, Shonda Rhimes. You can share your own story or a story about someone who you love that expands the definition of beauty.

Shonda Rhimes brings #RealBeauty stories to life.

Collectively we can inspire each other and the next generation to celebrate #RealBeauty.

Our Hispanicize and DiMe Media team is honored to partner with such a beloved brand that has always been committed to creating a world where beauty is a source of confidence, not anxiety. What’s really cool is that Dove recently launched Real Beauty Productions because all women and girls have the right to see their #RealBeauty represented in media and culture.